DeMatteo goes on to say that when DLC sales are implemented within GameStop stores, they will be a part of the up-sell process during customer check-out. I know you’re all groaning at the sound of that. Believe me, I don’t like being hassled about buying a strategy guide or anything else when I buy a game, either. However, DLC purchases that would occur in-store might not be counterproductive. Yeah, you may end up saving $10, but that’s an extra $10 that can be used toward the creation of the next game you want to purchase from that particular developer.
Publishers can participate in our used business by offering add-on content for the most popular used titles, creating a win-win situation for publishers, retailers and consumers.
We can market and execute DLC sales right in-store. There’s a tremendous opportunity for us to encourage software developers and publishers to create DLC because we’ll be able to market it. It’s very difficult to discover, find… add-on content with the tools available [currently].
There are some people out there who love to buy used games, and I’m sure that this move by GameStop is aimed at those customers. For those who don’t have a preference? It’s just one more thing you will have to hear before you walk out the door.
Source: GameSutra
